Articles

Marketing discipline and focus: Part 2

David Kohl, Ph.D.
The great commodity super cycle changed the marketing paradigm for many producers, particularly the more aggressive “alpha” farmers who like to hit grand slam home runs.
More
Articles

Questions for the professors

David Kohl, Ph.D.
What is the most important focus a baby boomer farmer should pass down to the next generation of millennials, Generation Z, or other potential owners or managers?
More